The Complete Guide to Security Awareness Training Pricing
Compare security awareness training pricing across 73 vendors, including published MSRP and publicly available market pricing references.
Quick answer
- This page compares 73 security awareness training vendors.
- 51 vendors include public pricing signals; 22 do not.
- In the USD annualized sample (19 vendors), the average is $38.72 and the median is $18.00.
- Last verified date: 2026-02-14.
How much does security awareness training cost?
Pricing varies widely based on vendor and contract model. In this dataset, some tools are free or open-source, many solutions are quote-based, and published per-user pricing can range from low-cost annual plans to premium enterprise tiers.
51 of 73 vendors currently show some form of public price signal, while 22 are quote-based or not publicly listed.
What is the average cost of security awareness training?
Across vendors in this list with USD-denominated per-user annual pricing, the current average is $38.72 per user per year and the median is $18.00.
For this subset of 19 vendors, prices range from $3.00 to $251.88 per user per year.
Methodology
To normalize comparisons, we attempt to use each vendor's lowest published tier and lowest available volume. If monthly pricing is listed, it is annualized where possible for side-by-side review.
- Lowest-tier and lowest-volume pricing is prioritized when available.
- Monthly values are annualized for comparison consistency.
- When no public pricing exists, rows are marked as not publicly listed.
- Mixed-currency values are preserved in their listed currency and not FX-converted.
- Channel and partner packaging may affect comparability versus direct buyer pricing.
Source mix in this dataset: 27 vendor-hosted sources and 21 third-party sources.
What drives pricing?
Security awareness pricing is rarely based on one variable. Most contracts combine licensing, implementation, and service requirements, so two schools with the same seat count can still receive different quotes.
- Seat count: Per-user pricing usually drops as volume increases, especially at district-wide scale.
- Content library depth: Larger or specialized libraries often increase cost, particularly when student content is included.
- Support model: White-glove onboarding, implementation help, and managed services can add cost.
- Add-ons: Reporting integrations, phishing report buttons, and threat workflows are frequently priced separately.
- Contract length: Multi-year agreements can reduce annual price, while short-term contracts tend to be higher.
- Audience scope: Staff-only programs are often cheaper than staff + student programs.
- Compliance and reporting needs: Advanced export, audit, and executive reporting requirements can move buyers into higher tiers.
- Procurement channel: Buying direct vs. reseller or consortium contracts can change final pricing.
What does a security awareness training solution typically include?
- Phishing simulations with configurable cadence and difficulty.
- Short video or interactive awareness content for staff and students.
- Campaign management and recipient segmentation.
- Dashboard reporting for click rates, reporting behavior, and completion trends.
- Administrative controls, exports, and stakeholder-ready summaries.
Types of security awareness training solutions
Education
Built for schools and districts with separate staff and student workflows, school-friendly content, and practical implementation support.
SMB
Designed for lean teams that want quick deployment, low administrative overhead, and predictable month-to-month pricing.
Enterprise
Focused on advanced controls, broad integrations, and larger bundles that often include negotiated contracts and additional modules.
Tartan security awareness training
Tartan is priced per school rather than per user, however for an average school district, annual pricing at the lowest volume would typically work out to approximately $3.20 per user per year and gets as low as $1.62 per user per year.
- Pricing is structured at the school level, not billed as a strict per-user license.
- Automated phishing campaigns on a recurring cadence.
- Training content designed for both staff and students.
- Reporting dashboards that help teams track trends and follow-up needs.
FAQ
How did you normalize pricing across vendors in this comparison?
Where possible, prices were normalized using the lowest available tier and lowest stated volume so vendors can be compared on a consistent baseline. Some vendors only publish partial pricing, so those entries are labeled accordingly and should be validated directly.
Are MSP-listed prices the same as direct end-customer pricing?
Not always. Some vendors primarily sell through MSP channels, so the public price may reflect MSP packaging or reseller terms rather than a direct customer contract price.
Why do some vendors show no public pricing?
Many security awareness training solutions hide pricing to initiate direct sales conversations, manage complex, customized enterprise deals, and prevent competitors from learning their pricing strategies. This allows companies to customize pricing to their client's budgets and requirements, avoid losing leads due to high sticker prices, and handle variable, modular, or, in some cases, unstable, pricing models. Some also package pricing through partners or bundles, which means a single public list price does not exist.
Should we compare monthly or annual pricing?
Use an annualized per-user view to compare vendors fairly. That prevents lower monthly headline prices from hiding higher total yearly cost.
What is usually included in base security awareness pricing?
Base plans often include phishing simulations, awareness content, and reporting. Integrations, premium libraries, and advanced workflows are often extra.
What is the fastest way to evaluate pricing fit?
Start with your seat count, required features, and implementation timeline. Then compare annualized cost per user plus any setup or support requirements.
Security awareness training vendor pricing table
For all prices, we attempted to use the lowest-tier plan and lowest volume to normalize across vendors. Use search and sortable columns to compare options.
| Source Type | Source | ||||||
|---|---|---|---|---|---|---|---|
Tartan App | $3.20 | Per user per year | $3.20 | - | MSRP | Vendor | Source |
Arctic Wolf Managed Security Awareness | $16 | Per user per year | $15.75 | 5x higher | Only Available Public Price | Marketplace | Source |
AttackSimulator | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Aujas | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
AwareGO Online Security Awareness Training | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
BaitAndPhish | $15 | Per user per year | $15.00 | 5x higher | MSRP | Vendor | Source |
Barracuda Phishline | $14.14 | Per user per year | $14.14 | 4x higher | Only Available Public Price | Not Available | Source |
Beauceron Security | $23.99 | Per user per year | $23.99 | 7x higher | Only Available Public Price | Reseller | Source |
BoxPhish | £4.14 | Per user per month | £49.68 | 16x higher | Only Available Public Price | Marketplace | Source |
Breach Secure Now (BSN) | $3 | Per user per month | $36.00 | 11x higher | Only Available Public Price | Community | Source |
BullPhish ID | $3.99 | Per user per month | $47.88 | 15x higher | Only Available Public Price | Reseller | Source |
CanIPhish | $1.80 | Per user per month | $21.60 | 7x higher | MSRP | Vendor | Source |
Carbide Secure | $7,500 | Per year | - | - | MSRP | Vendor | Source |
CIRA | $50 | Per user per year | $50.00 | 16x higher | MSRP | Vendor | Source |
Cisco Secure Awareness Training | $63.21 | Per user per year | $63.21 | 20x higher | Only Available Public Price | Reseller | Source |
Cofense | $10 | Per user per month | $120 | 38x higher | Only Available Public Price | Not Available | Source |
Cyber Guru | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Cyber Risk Aware | $7.80 | Per user per month | $93.60 | 29x higher | Only Available Public Price | Reseller | Source |
CyberAware | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Cybeready | £4.40 | Per user per month | £52.80 | 17x higher | Only Available Public Price | Marketplace | Source |
CyberHoot | $2.50 | Per user per month | $30.00 | 9x higher | MSRP | Vendor | Source |
CyberNut | $9.50 | Per user per year | $9.50 | 3x higher | Only Available Public Price | Marketplace | Source |
CyberProtex Security Awareness Training | $49.99 | Per user per year | $49.99 | 16x higher | Only Available Public Price | Marketplace | Source |
Cybsafe | £1.75 | Per user per month | £21.00 | 7x higher | Only Available Public Price | Reseller | Source |
Defendify | $150 | Per month | - | - | MSRP | Vendor | Source |
Fortinet Security Awareness Training | $20.99 | Per user per year | $251.88 | 79x higher | MSRP | Reseller | Source |
GoldPhish | $12.00 | Per user per year | $12.00 | 4x higher | MSRP | Vendor | Source |
GoPhish | $0 | Open source | $0 | Free | MSRP | Vendor | Source |
Guardey | $3.33 | Per user per month | $39.96 | 12x higher | MSRP | Vendor | Source |
HackRangers | $1.72 | Per user per month | $20.64 | 6x higher | MSRP | Marketplace | Source |
HookSecurity | $1.50 | Per user per month | $18.00 | 6x higher | MSRP | Marketplace | Source |
Hoxhunt | €4.85 | Per user per month | €58.20 | 18x higher | Only Available Public Price | Not Available | Source |
Huntress | $2.08 | Per user per month | $24.96 | 8x higher | MSRP | Vendor | Source |
Hut Six Security by Hut Six | £6.00 | Per user per year | £6.00 | 2x higher | MSRP | Vendor | Source |
Infosec IQ | $18.00 | Per user per year | $18.00 | 6x higher | MSRP | Vendor | Source |
Inspired eLearning | $1.84 | Per user per month | $22.08 | 7x higher | MSRP | Vendor | Source |
Inxtinct Cyber Awareness | $2.49 | Per user per month | $29.88 | 9x higher | MSRP | Vendor | Source |
IronScales | $42 | Per user per year | $42.00 | 13x higher | Only Available Public Price | Marketplace | Source |
Junglemap | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
KeepNet Labs | $1.80 | Per user per month | $21.60 | 7x higher | MSRP | Vendor | Source |
KnowBe4 | $1.90 | Per user per month | $22.80 | 7x higher | MSRP | Vendor | Source |
Living Security | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
MetaCompliance | £22.49 | Per user per year | £22.49 | 7x higher | Only Available Public Price | Marketplace | Source |
Mimecast Security Awareness Training | $15.49 | Per user per year | $15.49 | 5x higher | Only Available Public Price | Reseller | Source |
Ninjio | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Optiv Cybersecurity Education | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
OutThink | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Phin Security | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
PhishEd | $175 | Per month | - | - | MSRP | Vendor | Source |
PhishFirewall | $1.60 | Per user per month | $19.20 | 6x higher | MSRP | Vendor | Source |
Phishing Tackle | £3.00 | Per user per year | $3.00 | 0.94x lower | MSRP | Vendor | Source |
PhishingBox | $1.65 | Per user per month | $19.80 | 6x higher | MSRP | Vendor | Source |
PhishRod | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Phriendly Phishing | $80 | Per user per year | $80.00 | 25x higher | Only Available Public Price | Archive | Source |
Pistachio | $7 | Per user per month | $84.00 | 26x higher | MSRP | Vendor | Source |
Proofpoint Security Awareness Training | $1 | Per user per month | $12.00 | 4x higher | MSRP | Vendor | Source |
ProPhish by ProgIST Solutions | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
RightHand | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Riot | $6.89 | Per user per month | $82.68 | 26x higher | MSRP | Vendor | Source |
SANS Security Awareness | $5.55 | Per user per year | $5.55 | 2x higher | Only Available Public Price | Reseller | Source |
SecurED by Digital Defense | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
SecureSchools | $2,999 | Per year | $8.30 | 3x higher | MSRP | Vendor | Source |
Security Mentor Security Awareness | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Sophos Phish Threat | $38 | Per user per year | $38 | 12x higher | Only Available Public Price | Reseller | Source |
SoSafe | £21.79 | Per user per year | £21.79 | 7x higher | Only Available Public Price | Marketplace | Source |
Terranova Security | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
ThreatCop | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
ThreatReady | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
TitanHQ | $7.80 | Per user per mont | $93.60 | 29x higher | MSRP | Vendor | Source |
Traliant | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
uSecure | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Webroot | Not publicly listed | Not publicly listed | - | - | Not available | Not Available | - |
Wizer | $25 | Per user per year | $25.00 | 8x higher | MSRP | Vendor | Source |
Source legend
Vendor means the source is on a vendor-owned domain.|Reseller/Marketplace means pricing was referenced from a partner or procurement listing.|Community/Archive means historical or forum evidence.